About essence and value

“We’re the partner that ignites the creative spark”, says our website… and what we’re about to tell you has a lot to do with that.

During our first year we had the opportunity to work with large clients from the most diverse industries. What we love about what we do is that it allows us to link and get to know in depth organizations that, despite their differences, generally need very similar things. 

One of the points in common among all organizations is the need to clearly and concisely express who they are and what they do, in order to be able to offer their services and products to the target audience. In technical language, what they need is to design their Value Proposition ✨.

But… What does a Value Proposition entail? 🤔

Putting into words who I am, what I do, what makes me different from the rest and what my value is, isn’t an easy task 🤯. And even less so in a hyperconnected context, in which discourses are repeated, differentiation is weak, competition reigns and nobody pays attention to what target audiences say, need or express.

In any case, we are quite sure that most brands, deep down, know perfectly well who they are and even who they want to be. The challenge is to express it in an attractive, novel, understandable and, above all, real way. 

That’s where Say Hi! comes in. With different clients we went through a series of stages and processes that ended in the collaborative and creative design of their Value Proposition.

Specifically, we designed four proposals that turned out to be amazing: Bitlogic, Asociación Argentina de Carreteras, Uruway and BUDDIES. We are not exaggerating when we say that we worked with extremely diverse industries: a tech company, a road sector association, a service platform to disembark in Uruguay and a clothing brand for pre-teens.

With each one of them, we conducted a rigorous exploration and obtained insights that allowed us to develop a concept, which we expressed in detail in a manifesto. But that’s not all! The objective of co-designing the value proposition is that it allows the brand to connect with its target audience. That’s why we also developed specific assets that would allow each one to position themselves. 

The interesting thing about each case was the challenge of designing a real but attractive proposal, understandable but comprehensive, concrete and original 💡. No two processes were the same. In this work there are no recipes, no formulas. We started from scratch until we collaboratively achieved a Value Proposition that would become the north and guide of the strategies that would allow each organization to meet its objectives 🚀.

Every organization has an essence. At Say Hi! we love to discover it and help to put it into words.